The 10 Paradoxical Commandments: How to Thrive in a World Full of Contradictions

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In a world that often feels full of contradictions and challenges, it can be difficult to navigate what is truly right. Kent M. Keith’s Paradoxical Commandments have become a timeless guide for anyone seeking meaning and purpose in life, despite the difficulties that arise along the way. Written in 1968, these commandments have stood the test of time, offering profound wisdom on how to live a fulfilling life, no matter the obstacles.

These ten simple yet powerful statements hold insights that resonate across cultures and generations, reminding us to continue doing good, striving for success, and helping others — even when the rewards seem distant or non-existent. The Paradoxical Commandments show that true strength lies in perseverance, integrity, and commitment to values, regardless of the responses or outcomes.

As we explore each of these commandments, their relevance to our lives becomes even clearer. They offer practical wisdom on how to handle criticism, stay motivated in the face of setbacks, and give your best to the world, no matter what.


The 10 Paradoxical Commandments: Keep Doing Good Even When the World Is Bad


1. People Are Illogical, Self-Centered, and Unreasonable – Love Them Anyway

This commandment challenges our instinctive response to human behavior. It can be frustrating to deal with people who seem only concerned with their own interests, act irrationally, or display unreasonable attitudes. The easy route would be to detach, criticize, or avoid such individuals. Yet, this commandment advocates for something deeper — to love them regardless.

Loving people, despite their flaws, is not about approval or enabling bad behavior. Instead, it reflects a choice to rise above the disappointments of human nature. It encourages patience, understanding, and empathy, even when these qualities are not reciprocated. This is not an act of submission but of strength. By choosing to love others, you acknowledge their humanity while also freeing yourself from the negativity that comes from judgment and resentment.

This approach brings peace to your own life. It creates a healthier emotional environment where you no longer allow the behavior of others to dictate your inner state. Loving others “anyway” is a practice that builds resilience and promotes emotional well-being, even when faced with the challenges of difficult relationships.

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2. If You Do Good, People Will Accuse You of Selfish Motives – Do Good Anyway

Good deeds can often be misinterpreted. People may question your sincerity or speculate about hidden motives, even when your intentions are pure. It can be disheartening to invest effort into helping others only to face skepticism or accusations. Yet, the act of doing good should not be dictated by the opinions or doubts of others.

This commandment invites you to focus on the inherent value of goodness itself. Doing good brings personal satisfaction, regardless of external recognition or judgment. It shifts the focus from how others perceive your actions to the internal reward of knowing you contributed something positive. What others think or say about your good deeds is beyond your control, but your commitment to doing what is right remains in your hands.

Ultimately, the impact of your good deeds extends beyond the immediate reactions of others. Acts of kindness and generosity can plant seeds of change, even when they go unnoticed or are misunderstood. This commandment encourages persistence in goodness, reminding us that doing what is right holds its own value, independent of external validation.


3. If You Succeed, You Will Win False Friends and True Enemies – Succeed Anyway

Success often comes with unexpected consequences. While achieving your goals may bring personal fulfillment, it can also attract envy, jealousy, and animosity. Some people may become false allies, eager to share in the benefits of your success without genuine support or loyalty. Others may become adversaries, resenting your achievements or feeling threatened by your progress.

This commandment teaches the importance of focusing on the path of success, despite these potential challenges. True success is not defined by the approval or acceptance of others. It is measured by personal growth, the realization of your goals, and the contribution you make to the world. Allowing the fear of false friends or true enemies to deter you from pursuing success would only hold you back from your full potential.

The presence of envy or opposition often signals that you are pushing boundaries and making an impact. Instead of being discouraged by these reactions, see them as evidence that your efforts are meaningful. Staying committed to your own path, regardless of how others react, is essential for lasting fulfillment. Success pursued with integrity will always hold more value than the fleeting opinions or judgments of others.


4. The Good You Do Today Will Be Forgotten Tomorrow – Do Good Anyway

This commandment addresses the often-disheartening reality that our good deeds can be easily forgotten or overlooked. You may invest time, effort, and kindness into others or society, only to see that these actions fade quickly from memory. However, this commandment encourages you to continue doing good, regardless of whether recognition or gratitude follows.

The essence of doing good should not lie in being remembered or receiving praise. The true value of kindness, generosity, and positive actions is in the difference they make, even if the impact is short-lived or unnoticed. Good deeds are often the catalysts for larger change, sometimes in ways that are not immediately apparent. Their significance isn’t diminished by being forgotten; their effects ripple through lives and communities, leaving marks that may not always be visible.

By continuing to do good without expectation of acknowledgment, you develop a habit of integrity and selflessness. This mindset fosters inner strength and builds a sense of purpose that is not reliant on external validation. Doing good, even without recognition, shapes the world in positive ways — and more importantly, it shapes you.

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5. Honesty and Frankness Make You Vulnerable – Be Honest and Frank Anyway

Honesty can be a double-edged sword. Being truthful and open often exposes you to criticism, misunderstanding, or even hostility. People may react negatively when confronted with difficult truths, preferring instead to remain in their comfort zones or avoid uncomfortable realities. Despite these risks, this commandment encourages you to remain honest and transparent in your interactions.

The courage to be honest, even in the face of potential vulnerability, reflects a strong character. It is far easier to withhold the truth, avoid confrontation, or say what others want to hear. Yet, long-term trust, respect, and meaningful relationships are built on a foundation of honesty. Even when honesty leads to discomfort or difficult conversations, it creates an atmosphere of authenticity that allows for real understanding and growth.

Frankness also brings clarity. When you speak honestly, you remove ambiguity and give people the opportunity to face the truth, which ultimately benefits everyone involved. Though honesty may sometimes create short-term challenges, the long-term benefits of clear, truthful communication outweigh the risks. It shows that you value integrity over convenience, and that, in itself, is a form of strength.


6. The Biggest Men and Women with the Biggest Ideas Can Be Shot Down by the Smallest Men and Women with the Smallest Minds – Think Big Anyway

Throughout history, groundbreaking ideas and visionary thinkers have faced resistance, often from those who fear change or lack the capacity to understand larger concepts. This commandment highlights the reality that great ideas can be challenged by small-minded opposition. However, it also stresses the importance of holding onto those ideas and continuing to push forward, no matter the resistance.

Big thinkers often face criticism, not because their ideas are flawed, but because new ideas challenge the status quo and make people uncomfortable. Those with limited perspectives may attempt to tear down innovative concepts, simply because they cannot grasp their potential or because they feel threatened by change. Yet, the evolution of society, science, technology, and culture has always depended on those who were willing to think beyond conventional limits.

Continuing to think big in the face of opposition requires perseverance and resilience. Great ideas take time to gain acceptance, and the road to realization is rarely smooth. However, the pursuit of these ideas is what drives progress and leads to lasting contributions. Even when faced with detractors or obstacles, holding onto visionary thinking is essential for making a difference. Thinking big, despite small minds, keeps the world moving forward.


7. People Favor Underdogs but Follow Only Top Dogs – Fight for the Underdogs Anyway

This commandment points out a contradiction in human behavior. While people often express sympathy for those who are disadvantaged or marginalized, they tend to admire and follow those in positions of power or success. The majority of attention, influence, and resources are directed toward those who have already achieved high status. However, the commandment encourages you to stand up for the underdogs, regardless of popular trends.

Supporting the underdog is about fairness, compassion, and justice. It is easy to follow those who are already successful, but real value comes from helping those who are struggling or overlooked. The underdogs in society are often the ones who need the most support, and standing with them is a choice that reflects deep moral conviction. While it might not always bring immediate recognition or reward, it strengthens the principles of equality and justice.

This commandment teaches that it is worth investing time and energy into fighting for the underrepresented and less fortunate, even if the majority are focused elsewhere. The true measure of character lies in how you treat those who are vulnerable and need help, not just in your alignment with those who hold power.


8. What You Spend Years Building May Be Destroyed Overnight – Build Anyway

Investing years into building something — whether it’s a career, a relationship, or a project — comes with no guarantees. Sometimes, despite your best efforts, things can fall apart suddenly and without warning. This can be discouraging, as the work of a lifetime can be undone by circumstances beyond your control. However, this commandment urges you to build and create regardless of the potential for loss.

The act of building, whether on a personal or professional level, is a reflection of your aspirations and drive. The process of creating something meaningful is inherently valuable, even if the outcome is uncertain. It represents progress, growth, and a desire to contribute something significant to the world. The possibility of failure or destruction does not diminish the importance of that effort.

Building something is also about the experience and skills gained along the way. Even if external circumstances disrupt your work, the knowledge and strength you acquire in the process remain with you. This commandment highlights the resilience required to continue creating, despite potential setbacks, as the pursuit of meaningful goals is always worthwhile.

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9. People Really Need Help but May Attack You If You Do Help Them – Help Them Anyway

Helping others is a fundamental value, but it doesn’t always result in gratitude. Sometimes, offering help can be met with resistance, suspicion, or even hostility. People may reject assistance due to pride, fear, or misunderstanding, even when they are in desperate need. Despite these reactions, this commandment encourages you to offer help when it’s needed, regardless of how it is received.

The act of helping is not solely about the recipient’s reaction; it’s about fulfilling a duty to assist others when you are in a position to do so. The fact that someone might not appreciate your help should not deter you from offering it. The core of this commandment is about compassion — providing support because it’s the right thing to do, not because it will earn you praise or recognition.

Helping others also requires patience and understanding. People may initially resist help due to their own insecurities or fears, but over time, your efforts can have a positive impact. Even if your help is not immediately accepted or acknowledged, the very act of offering it shows kindness and commitment to the well-being of others. This commandment encourages persistence in doing good, even when it’s met with difficulty.


10. Give the World the Best You Have, and You’ll Get Kicked in the Teeth – Give the World the Best You Have Anyway

Striving to do your best often brings unforeseen challenges. No matter how hard you work or how pure your intentions, there will always be those who criticize or try to bring you down. The world can sometimes respond to excellence with negativity, whether due to envy, misunderstanding, or resentment. However, this commandment calls on you to continue giving your best, regardless of the opposition or setbacks.

Giving the best of yourself is not just about achieving success or gaining approval. It is a reflection of your inner values, work ethic, and dedication to excellence. The act of striving to be your best is inherently rewarding, even if external recognition or praise is lacking. By continually offering your best efforts, you maintain a high standard for yourself and set an example for others, contributing positively to the world around you.

The criticism or resistance you face is often a sign that you are making an impact. The path to excellence is rarely smooth, but it is worth pursuing for the fulfillment and growth it brings. This commandment teaches that the challenges faced along the way should not deter you from giving your best, as the pursuit of greatness holds value, no matter how the world reacts.